There’s a shift in the air.
First it was the rise of surfboard-wielding Insta-stars, bagging all-inclusive stays at wilderness lodges and tourism-board sponsored trips around the Norwegian Fjords. Then it was the marathons, admitted entrance into the sphere of genuine impressiveness for those who bolstered the fitness levels to even attempt them. After that, Countryfile waded in, raking in more viewers than prime-time X Factor. And to top it all off? The North Face – and don’t tell me you haven’t noticed. A clothing brand once relegated to the demographic of practical middle-aged men, now flocked to by the young and urbanely trendy from all over the globe, flaunting the logo like a badge of honour as they link to their new rap tracks or tag their locations at some nondescript warehouse rave. It’s official, right? Outdoorsy is the new cool.
But why all of a sudden?
Recently, our timelines have been flooded with more and more articles on how to achieve the ‘life’ part of ‘work/life balance’; the ‘play’ part of ‘work hard, play hard’; how to make the most out of the 5-9, rather than the 9-5. This is, no doubt, a result of 60% of British workers’ revealing that they don’t have a good work-life balance.
So we here at Snaptrip have a theory. Because although we’re all guilty of evening Netflix binges, lazy weekends and unspectacular Bank Holidays, the truth is, actually doing stuff, stuff that shimmies off the shackles of the working grind, has become 2017’s most boast-worthy trend. And what could be further away from hunching over your office desk than exploring the Lake District fells? Or kicking back with a beer from the open canvas of your teepee? In a world of working late, writing emails on the weekend and bending the knee to ‘the man’, it turns out not becoming a corporate robot is kind of, in?
The scientists have spoken, and there are a few things that have slowly weedled their way into common knowledge. That being outside is good for us, that being in the fresh air is good for us, and that nature is good for us, to the point where research carried out in Sweden showed patients with even just the view of trees from their hospital window had dramatically increased rates of recovery (it’s true!) This is why, when we see evidence of someone out enjoying the fresh air, whether it be in Yorkshire or Yosemite, our brain fires off a trigger, a perception that they’re living a good life, doing things, being happy, being healthy, hitting back against the mundane.
But don’t just take our word for it. Here’s uber-outdoorsy Instagrammer @helentmiller, living and breathing (and documenting) her adventurous 5-9:
“Recently, I’ve seen a much greater presence on social media of outdoor pursuits, people enjoying time outdoors and capturing their own little adventures. I think the popularity of outdoorsy activities has risen due to people wanting to enjoy their free time, after working such long hours and dealing with the stresses of modern life. It’s cool to escape, and spending time in the great outdoors is an amazing escape.”
To conclude? The outdoors and new adventures bring us happiness. And call us crazy, but we think happiness is the ultimate cool. What do you think?