2018 UK Travel Trend Report
The nights have drawn in and the weather has turned cold, making us want to hibernate and hide from the world. Whilst you cosy up it is the perfect time to start planning your 2018 travel agenda. To help out, we thought we’d give you a sneak peek of the trends we think will be big in 2018.
People want hot tubs!
We all love a bit of luxury and so it isn’t a surprise that the popularity of cottages with hot tubs is set to rise yet again in 2018. In 2016 only 10% of cottages booked had hot tubs but for 2018 the percentage looks like being closer to 30%.
Who doesn’t like a roaring fire?
When the weather is chilly (and let’s be honest it quite often is here in the UK) there is nothing quite like snuggling up in front of a toasty fire and relaxing. It is not a surprise that, in 2018, we expect there will be a significant increase in the percentage of cottages booked that have open fires.
More dogs are going on holiday
We’ve noticed that the number of bookings that include two dogs is set to rise dramatically in 2018, continuing the trend we saw in 2017. We firmly believe that dogs, as key family members, should go on UK breaks and are delighted to see this happening.
Last minute bookings set to dramatically rise
We have long been singing the praises of booking late to save lots of money. The great news is that more and more people are realising this is the clever way to book your staycation. From 2016 to 2017 we saw bookings made within 10 days of departure leap and we expect this to happen once again in 2018.
Holidays are even better with all of your friends
We’re predicting that 2018 will be the year of the group staycation; so far bookings for groups of 6 people or more have jumped from 14% of bookings in 2017 to 48% of bookings for 2018. It makes sense that getting together with extended family or groups of friends is much easier when you hire a big space that comfortably fits everyone. When the cost is split between lots of people it makes it very affordable to rent somewhere with amazing facilities such as swimming pools and cinema rooms.
The times, they are a changin’ for the big six
We looked at our top six most popular regions, each with a market share of at least 5% of our holidays. In 2018 we see Cumbria and Norfolk expanding to take an even larger share of the market than they currently do. Conversely Cornwall, Devon, Dorset and North Yorkshire look like slipping, although all will well and truly keep their place in the top six.
Everyone loves a winner, so we crunched numbers to find the top 10 regions that look like they will grow in 2018! There’s a great variety; from the wild heights of Snowdonia to the lowlands of Norfolk and a whole host of places to explore in between.
And where’s not
Losers isn’t quite fair but perhaps surprisingly these 10 regions look like they might lose market share in 2018. The giants of Somerset, Dorset and Devon needn’t worry, they’ll still be firmly ensconced in the top six regions for cottage breaks overall.
Staycations are on the up
VisitEngland told us that between January and July 2017 there were 26.2 million holiday trips taken in England, up an impressive 6% on the same period in 2016. With trips abroad set to decline due to the weakness of the pound, we anticipate the staycation sector to grow by at least the same in 2018.
Bank Holidays & staycations are the perfect match
According to VisitEngland, 6.9 million Brits planned to take an overnight holiday trip in the UK for the August Bank Holiday in 2017, bringing an estimated £1.7 billion boost to UK economy. This was an increase on 2016 when 5.1 million adults in Britain planned to take an overnight holiday for the August Bank Holiday.